Leslie Crutchfield is the coauthor with Heather McLeod Grant of the award-winning book, Forces for Good: The Six Practices of High-Impact Nonprofits, on how to maximize the impact of your nonprofit. Forces for Good was named one of The Economist’s Best Books of 2007.
Leslie Crutchfield is a managing director of Ashoka, the world’s largest organization dedicated to support¬ing social entrepreneurs, and a philanthropic advisor to foundations and high net worth individuals. She manages Ashoka’s Global Academy for Social Entrepreneurship.
Thursday September 4th, 2008 :: 8:30am - Noon
What makes great nonprofits great? Not large budgets, snazzy market¬ing, or excellent management. The answer upends conven¬tional wisdom: shift the focus from building an organization to building a movement. Be entre-preneurial, adaptive and externally oriented. Spend as much time working with institutions outside the boundaries of your organi¬zation as you do manag-ing internal operations. Try to fix problems and reform whole systems.
In presentations based on Forces for Good and its underlying research, Leslie Crutchfield offers practical guidance on how to improve the effectiveness of your nonprofit or evaluate the nonprofits you are inter¬ested in funding. Forces for Good was named a Top Ten Book of 2007 by The Economist.